Research on the Construction of the “Threein- One” Practical Teaching System for Fashion Marketing Major under the Drive of Industry- Academia Integration: Taking the Courses of Clothing Matching, Fashion Buyer, and Makeup Design as Examples

Wei Wei

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¹ Wuhan Institute of Design and Engineering, Wuhan 430205, Hubei, China,

erd 2026 , 8(2), 215–221; https://doi.org/10.26689/erd.v8i2.14315

© 2026 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

Abstract

Based on the background of industry-academia integration, this paper examines in depth the construction strategy for the “Three-in-One” practical teaching system for the fashion marketing major. Centering on three courses—Clothing Matching, Fashion Buyer, and Makeup Design—the system breaks course barriers and adopts project-based learning programs to connect links such as merchandise planning, image shaping, and business operation, thereby providing students with an interdisciplinary and systematic practical teaching platform. The paper first elaborates on the dilemmas faced by the practical teaching of fashion marketing majors from the dimensions of curriculum content, practical projects, and teaching evaluation, and then proposes construction strategies for the practical teaching system, such as “curriculum linkage, project-driven, and platform interaction”, aiming to cultivate compound fashion marketing talents that meet industrial needs.

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