Research on the Development Path of Rural E-Commerce Under the Background of Digital Economy Development

© 2026 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

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Abstract

At present, China’s digital economy is in a period of vigorous development, which is gradually reshaping the global economic structure. As an important carrier for the in-depth integration of digital technology and agriculture-rural areas, rural e-commerce has gradually become a crucial path to promote rural revitalization and narrow the urban-rural gap. In view of this, this paper analyzes the development background of the digital economy, systematically explores the multi-dimensional value of rural e-commerce, deeply analyzes the existing problems such as talent shortage and logistics bottlenecks, and then puts forward targeted development paths from the perspectives of talent cultivation, infrastructure improvement and brand building. It aims to boost the high-quality development of rural e-commerce and further advance the modernization of agriculture and rural areas.

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