Shaanxi, recognized as one of the significant cradles of Chinese civilization, boasts a profound cultural heritage and an abundance of intangible cultural assets. Within the realm of university art education, Shaanxi’s local traditional culture has been thoroughly excavated and effectively applied. This not only fosters the preservation and development of traditional culture but also infuses new vitality into university art education. This paper delves into the various ways in which Shaanxi’s local traditional culture is applied in university art education, encompassing aspects such as curriculum design, teaching methods, and event organization. Additionally, it references successful cases and explores their developmental value.