Research on the Integration Path of Improving the Comprehensive Qualities of English Tour Guides’ Talents and Intangible Cultural Heritage

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Abstract

With the development of international tourism, English tour guides play a crucial role in cross-cultural tourism exchanges. This paper, from the perspective of ideological and political education, deeply analyzes the connotations of the comprehensive talent quality of English tour guides, discusses the existing problems in this regard, and proposes corresponding improvement paths. The aim is to cultivate a high-quality team of English tour guides who can not only demonstrate excellent talents and provide quality services but also effectively disseminate Chinese culture and ideological and political concepts.

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