Against the backdrop of the digital and intelligent era, the integration of Generative Artificial Intelligence (AIGC) and higher education is deepening. Particularly in art design education in colleges and universities, the application of AIGC can automatically generate graphic designs, copywriting, and artistic posters, etc. This is conducive to providing students with new ideas for creative design and practice, thereby achieving the goals of improving teaching quality and efficiency. Based on this, this paper, taking AIGC technology as the background, analyzes the impact of AIGC technology on the development of the art design industry, expounds on the current problems and improvement countermeasures of art design education in colleges and universities under the background of AIGC technology. It aims to better promote the digital transformation of art design education reform in colleges and universities, and hopes to provide some references for peers.