Under the background of the new era, vocational education has ushered in a strategic upgrade with the positioning of “type education.” As the main position for cultivating technical and skilled talents, higher vocational colleges are facing new challenges in talent management, such as the diverse personalities of Generation Z students, the accelerated digital transformation, and the deepened requirements of “all-staff, whole-process, and all-round education.” Based on the fundamental task of fostering morality and cultivating people, combined with the school-running characteristics of higher vocational colleges of “practice orientation and integration of production and education,” this paper explores the innovative paths of talent management by counselors from four dimensions: concept reshaping, mechanism coordination, method innovation, and team empowerment. The purpose is to improve the efficiency of talent management and help cultivate high-quality technical and skilled talents with “both moral integrity and professional skills, and integration of work and study.”