The globalization process is accelerating, and the demand for talents with cross-cultural communication ability is also increasing, which requires the traditional knowledge teaching to be transformed into the cultivation of cross-cultural critical thinking ability, and puts forward new requirements for the ability of college counselors. In this regard, the following explores the role positioning and capability building strategies of international student counselors in Chinese universities from the perspective of cross-cultural education. It clarifies the roles of university counselors as cross-cultural educators, cross-cultural managers, and cross-cultural communicators. Through activities such as professional skills competitions and cross-cultural academic seminars, it systematically enhances cross-cultural communication skills and professional competencies in multicultural environments.