Dilemma and Countermeasures of E-commerce Talent Cultivation in the Era of Big Data

© 2025 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

Download PDF

Cite

XML

HTML

Abstract

Against the backdrop of the vigorous development of big data technology, the e-commerce industry is facing new opportunities and challenges, with an increasing demand for professionals that is becoming higher and more complex. This paper deeply analyzes the dilemmas in e-commerce talent cultivation in the era of big data, including the disconnection between curriculum systems and the development of big data, insufficient big data literacy of teachers, weak integration of practical teaching with big data applications, and the lack of a big data-oriented evaluation system. To address these issues, countermeasures such as optimizing curriculum systems, strengthening teacher team building, deepening reform of practical teaching, and improving evaluation systems are proposed. The aim is to cultivate high-quality e-commerce talents who meet the needs of the big data era and promote the sustainable and healthy development of the e-commerce industry.

References

Chen W, 2025, Exploration on the Cultivation Path of Core Competences for E-commerce Talents in the Digital Economy Era. Market Modernization, 2025(7): 23–25.

Liao Y, 2025, Research on the Changes in Demand for E-commerce Talents and Cultivation Strategies under the Background of Digital Transformation. Market Modernization, 2025(4): 42–44.

Chen L, 2025, Research on the Cultivation Path of Secondary Vocational E-commerce Talents for Digital Transformation. Road to Success, 2025(1): 137–140.

Zhang Y, 2024, Research on the Cultivation Strategies of E-commerce Professionals Based on Demand. Occupation, 2024(24): 49–51.

Jiang L, Tian S, 2024, A Preliminary Study on the Training Mode of E-commerce Professionals in the Age of Artificial Intelligence. Business Economy, 2024(12): 74–76 + 94.

Li S, Li Z, 2024, Research on the Construction of Excellent E-commerce Talent Training Base under the Background of Big Data. Industrial Innovation Research, 2024(20): 178–180.

Feng S, 2024, Discussion on the Cultivation Approaches of E-commerce Talents under the Background of Digital Economy. Sales and Market, 2024(18): 127–129.

Sun J, 2024, Research on the Training Mode of E-commerce Talents in Private Colleges under the Background of Digital Economy. Industrial and Science Tribune, 23(3): 132–135.

Guo J, Jia L, Guo X, 2023, Research on the Cultivation Path of E-commerce Professionals in Colleges and Universities under the Background of Digital Economy. Journal of Guangxi Vocational Normal University, 35(3): 84–89 + 101.

Zhang W, 2023, Research on the Construction of New E-commerce Education Mode under the Background of Big Data. Shaanxi Education (Higher Education), 2023(5): 59–61.

Zhang Y, 2023, Research on the Training Mode of E-commerce Professionals under the Background of Digital Economy. Market Modernization, 2023(6): 31–33.

Zhou J, Zeng H, 2021, Exploration and Research on the Cultivation of E-commerce Talents in the Era of Big Data. Journal of Innovation and Entrepreneurship Research and Practice, 4(9): 98–100.

Li Y, Yu H, Li J, 2020, Research on the Cultivation Approaches of E-commerce Innovation and Entrepreneurship Talents in the “Internet + Big Data” Era. Economic Research Guide, 2020(29): 50–51.

Xu N, 2020, Dilemmas and Countermeasures in the Cultivation of E-commerce Talents in the Era of Big Data. Market Modernization, 2020(17): 49–51.

Li X, 2020, Research on the Cultivation Mode of College Students’ Entrepreneurial Ability in E-commerce Major under Big Data. Chinese and Foreign Entrepreneurs, 2020(17): 163.

Previous article in this issue

Next article in this issue