Research on Teaching Reform Practice of Marketing Courses Under the Digital Background

© 2026 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

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Abstract

The arrival of the digital era has driven rapid technological and industrial changes, reshaping the landscape of the marketing industry. As a result, the traditional teaching of marketing courses can hardly meet industrial development demands and talent training objectives, making teaching reform an inevitable trend. Based on the digital background, this paper discusses practical strategies for the teaching reform of marketing courses, so as to provide theoretical support for improving teaching quality and cultivating talents for marketing majors.

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