Research on the Teaching Reform and Ideological and Political Construction of the Customer Relationship Management Course Based on the Demand for “Integration of Industry and Education”

Juan Liu, Yefei Yan

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¹ Shenzhen Polytechnic University, Shenzhen 518000, China,

erd 2024 , 6(11), 239–246; https://doi.org/10.26689/erd.v6i11.8941

© 2024 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

Abstract

This paper is based on the demand for “integration of industry and education” to research the teaching reform and ideological and political construction of the Customer Relationship Management course. Starting from the development needs of national digital economy and modern service industry, it reconstructs the comprehensive knowledge and application system of “theory-practice” in modern service industry, and reshapes the service consciousness and innovation consciousness of “educating people for the government and talents for the country.” It aims at creating a new paradigm of “industry-enterprise-school” collaborative education, with the goal of cultivating high-quality technical professionals serving national strategies, and building a new ecology of integrating industry and education into education.

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