Metaphorical Patterns and Translation Strategies of Business Negotiation Texts from the Perspective of Relevance Theory

© 2025 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

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Abstract

Taking Relevance Theory as the core perspective, this paper focuses on the metaphorical patterns and translation strategies of business negotiation texts. The “ostensive-inferential” mechanism of Relevance Theory provides a cognitive logic for metaphor interpretation. By concretizing abstract business concepts, metaphors reduce the mental cost of negotiations and become a key link in cross-linguistic communication. This study examines the cognitive construction function of metaphors in business negotiation texts and proposes targeted translation strategies based on the core principles of Relevance Theory, aiming to enhance the accuracy and effectiveness of translation and facilitate smooth cross-cultural business communication.

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