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Volume 8,Issue 7

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4 February 2026
Innovative Exploration of College Admission Promotion Work in the Era of Big Data
Kewei Zhou
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1 Tianjin Ren’ai University, Tianjin 301636, China,
erd 2026 , 8(1), 130–136; https://doi.org/10.26689/erd.v8i1.13731
© 2026 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
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Abstract

Against the backdrop of the rapid development of big data technology, college admission promotion work has ushered in new development opportunities and challenges. The traditional admission promotion model can no longer meet the demand for accurate information acquisition among candidates and parents in the new era, nor can it satisfy the development goal of differentiated enrollment in colleges and universities. Based on the characteristics of the big data era, this paper deeply analyzes the practical dilemmas faced by current college admission promotion work, and explores innovative paths for college admission promotion from multiple dimensions such as data integration, precise communication, channel innovation, and talent cultivation. It aims to provide theoretical reference and practical guidance for colleges and universities to improve the effectiveness of admission promotion and attract high-quality students.

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