With the in-depth advancement of the Belt and Road Initiative, the film and television cultural industry has embraced new development opportunities. Under this background, how to seize the development opportunities under the Belt and Road vision has become an urgent issue for Xinjiang’s film and television cultural industry in its transformation and development. This paper expounds the strategic opportunities brought by the Belt and Road Initiative to Xinjiang’s film and television cultural industry, and discusses the upgrading paths and international communication strategies of the industry. It aims to promote the high-quality development of Xinjiang’s film and television cultural industry, help spread Chinese culture to countries along the Silk Road through film and television carriers, boost the exchanges and mutual learning of civilizations among countries along the route, and highlight the pluralistic and integrated cultural charm and contemporary vitality of Xinjiang.